UX research & audit
Heuristic review, usability testing and prioritised findings.
Cruzata service
UI/UX & Product Design Services
Design that people understand at a glance and developers can build exactly: research-led UX, clear interfaces and a system that scales.
- 6core capabilities
- 14technologies
- 4related solutions
Overview
What our ui/ux & product design service delivers
Design that people understand at a glance and developers can build exactly: research-led UX, clear interfaces and a system that scales.
At a glance
- Delivery
- Project, dedicated team or support
- Approach
- Agile sprints with demos
- Ownership
- You own the code
- After launch
- Maintenance and support plans
Capabilities
What you receive
Information architecture
Navigation, flows and content structure.
UI design
Responsive layouts, visuals and micro-interactions.
Design system
Reusable components, tokens and guidelines.
Accessibility
WCAG 2.2 AA-aware colour, type and interaction.
Dev handoff
Annotated specs and component libraries in code.
How it works
Our design process
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1
Research
Stakeholder interviews, user research and analytics review.
-
2
Define
Personas, journeys, information architecture and goals.
-
3
Design
Wireframes, then high-fidelity UI and interaction design.
-
4
Validate
Clickable prototypes tested with real users.
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5
Deliver
Design system, specs and developer handoff.
In depth
Choices, comparisons and what to expect
Signs your product needs UX attention
Users drop off at the same step in a flow
Support is asked the same how-do-I questions repeatedly
Your interface looks different from page to page
New features make the product harder to use
Mobile experience feels like an afterthought
Developers and designers interpret specs differently
Design principles we apply
- Clarity over decoration: every element earns its place
- Consistency through a shared component system
- Mobile-first, touch-friendly and fast
- Accessible to keyboard and assistive technology users
- Decisions backed by research and analytics
- Designed with engineering constraints in mind
Technology stack
Technologies we use for ui/ux & product design
- Figma
- FigJam
- Adobe XD / Illustrator
- Lottie animations
- Storybook
- Maze
- UserTesting
- Hotjar
- Microsoft Clarity
- Optimal Workshop
- Design tokens
- React component libraries
- Tailwind CSS
- Material / Radix UI
Solutions
Outcomes this service delivers
Improve
Website Conversion
Traffic only creates value when visitors act. We find where your website loses people and fix those moments with evidence, not guesswork.
Improve
Website Redesign
A redesign should make your site faster, clearer and more persuasive while keeping the search traffic you have worked hard to earn.
Build
Mobile App
We design and build mobile apps for iOS and Android that feel native, perform smoothly and connect cleanly to your back-end systems.
Build
SaaS Product
We help founders and companies design, build and scale SaaS products with the architecture, billing and security that subscription software demands.
Industries we serve
Hire specialists
FAQ
Questions about ui/ux & product design
Cannot find what you need? Our team answers within one working day.
Email usUX design is about how a product works: flows, structure and usability. UI design is how it looks and feels: layout, typography, colour and interaction details. Great products need both.
Yes. We design and validate with prototypes first, which is cheaper than changing built software.
Yes. We start with an audit and usability testing, then redesign the highest-impact areas.
A design system is a library of reusable components, styles and rules that keeps a product consistent and speeds up design and development.
We design to WCAG 2.2 AA practices, including contrast, focus states and screen-reader considerations.
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Get started
Let us scope your ui/ux & product design project
Tell us what you want to achieve. We will reply within one working day with questions or a clear next step.